Look Like the Company You're Becoming, Not the One You Are Today

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An agency site where the headline is the showreel

What it had to fix

Every agency site claims range and every one of them says so in a paragraph. The proof has to be the artefact, not the copy — but a homepage still has to state plainly what the company does, or it becomes a portfolio nobody can categorise.

How we did it

The headline states the fact — a digital agency — and then rotates its final word through the services on offer: production, strategy, merchandise, creative. The claim and the demonstration occupy the same sentence, and case imagery scatters around it rather than sitting in a grid below.

What changed

• Rotating headline with custom display lettering per variant
• Scattered case imagery cycling with the headline
• Three-link navigation with no competing hero elements
• Next.js build served behind nginx

OUTFIT® by ++hellohello

A studio's apparel drop as an editorial storefront

What it had to fix

A studio's own merchandise carries a double burden: it has to convert like a shop and look like the best work the studio has ever done. Default e-commerce templates fail the second test, while a purely editorial site fails the first.

How we did it

We treated the storefront as a printed catalogue with a working basket. The wordmark sets at full page width, product photography runs as an unbroken grid beneath it, and the commerce affordances — bag, menu, price, category — stay small and typographic rather than boxed and buttoned.

What changed

• Editorial storefront with a full-width typographic masthead
• Card-free product grid that reads as a lookbook
• Next.js front end on Shopify for catalogue and checkout
• Deployed on Vercel

Moto Card

A members-only card site built as a 3D product film

What it had to fix

A premium card is a commodity on paper — the value is entirely in how exclusive and well-made it feels. Photography alone flattens a metal card, and a conventional feature list would have put it in the same bracket as every mass-market rewards product.

How we did it

We staged the card in 3D on a dark set and drove the reveal from scroll, so the object rotates and catches light as the visitor moves through the page. Entry is deliberately narrow: a single 'apply for access' action, with membership terms as the only competing link.

What changed

• Real-time 3D card rendered with Three.js on a dark product stage
• Scroll-driven reveal sequenced with GSAP
• Single application-only conversion path
• Built in Webflow so content stays client-editable